Event Marketing & Video Campaign

Client

The Ability People

About Project

Campaign Summary – TAP (For-Profit Social Enterprise)
I worked with TAP, a for-profit social enterprise, on a multi-channel marketing campaign designed to boost brand visibility and community engagement. I recorded and edited a series of branded video assets, and created impactful physical marketing materials including banners, leaflets, and tote bags. To support outreach efforts, I also attended events and expos alongside the team, helping to represent the brand in person and engage directly with the target audience.

Problems

TAP had no existing physical branding to support in-person outreach.

Their marketing materials were minimal, limiting their presence at events and expos.

As a social enterprise, they were working with a tight budget and needed cost-effective solutions.

Challenges

A hard deadline was in place to prepare for a major upcoming event.

It was essential to maintain a consistent brand identity across all formats (digital and physical).

Ensuring there was an adequate supply of materials while managing logistics for transporting and setting up at events.

Solution

I recorded and edited branded video content to enhance TAP’s digital presence and complement physical outreach.

I designed and produced a suite of physical marketing assets, including banners, leaflets, and branded tote bags, all aligned with TAP’s visual identity.

I supported event attendance, helping set up materials and represent the brand, providing a cohesive and engaging experience for event participants.