Influencer Marketing Campaign
Client
Futureheads Recruitment
Category
Social Media / Content
Timeline
3 months
Service
Digital Marketing
About Project
As part of a strategic influencer marketing campaign for a recruitment platform, I led an initiative to engage industry thought leaders and sector professionals—such as UI/UX design leads, back-end engineers, and fintech specialists—to contribute expert-driven content.
Through targeted outreach, I established partnerships where these professionals shared their insights on our platform, either by guest-writing articles or allowing us to host their existing content. In return, they received exposure to a broader audience, along with backlinks to their own platforms, strengthening their professional visibility while enhancing our platform’s credibility.
This collaboration resulted in a 106% increase in platform following, significantly expanding reach and engagement while positioning the company as a trusted source of industry insights.
Problems
The platform faced a lack of community outreach and needed a strategy to attract professionals from relevant tech communities. The goal was to drive industry engagement and position the company as a go-to resource for fintech recruitment.
Challenges
Ensuring content quality and relevance, as not all professionals were open to content-for-backlinks arrangements. Identifying high-value contributors and negotiating agreements that benefited both parties.
Solution
By forming rolling agreements with select thought leaders, we gained access to their existing content and secured guest contributions. This expanded the platform’s credibility and reach, ultimately driving a 106% increase in readership and strengthening engagement within key tech communities.
Branded graphics to accompany the content
I created eye catching graphics for social media platforms. The articles created through this campaign were divided into smaller social media posts, repurposing articles to create more content and keep the activity high.
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