Privacy Policy Update – Google Analytics & Cookies

Effective Date: 05/04/2025

1. Data We Collect

We use Google Analytics to understand how visitors interact with our website. This service collects:

• Anonymised IP addresses

• Browsing behaviour (e.g., pages visited, time spent)

• Device & browser type

2. Why We Collect This Data

We use this data to improve our website’s performance and user experience.

3. Cookies & Consent

When you visit our website, you will see a cookie consent banner that allows you to:

- Accept all cookies
- Reject all cookies

Currently, we offer a simple cookie consent with 'Accept All' or 'Reject All' options. We aim to offer more granular controls in future updates.

If you do not provide consent, Google Analytics will not track your visit. We rely on your consent as the legal basis for collecting and processing analytics data.

4. Data Processing & Third Parties

Google Analytics processes data outside the UK/EU. You can read Google’s privacy policy here: Google Privacy Policy

5. How to Opt Out

You can disable Google Analytics tracking by:

• Clicking Reject on our Cookie Settings popup.

• Installing the Google Analytics Opt-Out Browser Add-on.

For any questions, contact us at ambleside-marketing@gmail.com.